The Cathedral City Best of British range is being launched by the Saputo Dairy UK-owned brand as a series of cheese products perfect for shoppers in the UK to incorporate into their favorite recipes.
The cheese products include the Our Naturally Smoked Cheddar and Our Red Leicester, which are each crafted with milk from West Country Farms in Cornwall. The products are making their debut in 300-gram block formats at Sainsbury's now with the smoked variety debuting at 482 Morrison's locations starting October 2, 2023.
Controller of Innovation for Cheese at Saputo Dairy UK Louise Reuby spoke on the new Cathedral City Best of British range saying, "Naturally smoked over oak chips, it’s a perfectly balanced, delicate smoked cheese, which is testament to our ongoing commitment to innovation, and we are incredibly proud to be one of the first to introduce this on-trend flavour to the category."
What's Driving This Trend
- Naturally Smoked Cheese
- The Cathedral City Best of British range introduces a naturally smoked cheddar cheese, offering a unique and on-trend flavor profile.
- West Country Farms
- The cheese products from the Cathedral City Best of British range are crafted with milk sourced from West Country Farms, highlighting the demand for locally-sourced ingredients.
- Flavor Innovation
- The introduction of the Our Red Leicester cheese in the Cathedral City Best of British range showcases the brand's commitment to flavor innovation, catering to diverse consumer preferences.
Who This Affects Most
- Dairy
- The Cathedral City Best of British range presents disruptive innovation opportunities within the dairy industry through the introduction of unique and flavorful cheese products.
- Retail
- The launch of the Cathedral City Best of British range at Sainsbury's and Morrison's indicates opportunities for retailers to capitalize on the growing demand for regional and specialty cheese products.
- Culinary
- The availability of the Cathedral City Best of British range allows culinary professionals to experiment with and incorporate unique, locally-sourced cheeses into their recipes, offering new and exciting flavor experiences.
