The Meatless Farm Chicken Burger Features Natural Ingredients
Michael Hemsworth — August 21, 2021 — Marketing
References: meatlessfarm & foodbev
The Meatless Farm Chicken Burger is the plant-based meat alternative company's first chicken-inspired product that will provide consumers with a way to enjoy a meat-like experience in a vegan-friendly way.
The chicken-inspired burgers feature a natural ingredient recipe that makes use of pea protein to help mimic the texture and flavor of chicken. The burger is also formulated with fried bread crumbs for a Southern recipe-inspired taste experience.
UK and Ireland Managing Director Michael Hunter spoke on the new Meatless Farm Chicken Burger saying, "Our first retail launch into chicken products is a significant area of growth for the business. To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.”
The chicken-inspired burgers feature a natural ingredient recipe that makes use of pea protein to help mimic the texture and flavor of chicken. The burger is also formulated with fried bread crumbs for a Southern recipe-inspired taste experience.
UK and Ireland Managing Director Michael Hunter spoke on the new Meatless Farm Chicken Burger saying, "Our first retail launch into chicken products is a significant area of growth for the business. To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.”
Trend Themes
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Plant-based Meat Alternatives — As more consumers become concerned about health and the environment, there are opportunities for companies to develop plant-based meat alternatives like The Meatless Farm Chicken Burger.
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Texture and Flavor Mimicry — Pea protein is one of the ingredients that mimic the texture and flavor of chicken in The Meatless Farm Chicken Burger; there is potential for other companies to develop plant-based products with similar natural ingredient recipes.
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Retail Launch Growth — The Meatless Farm Chicken Burger marks the company's first foray into chicken products and landing another listing from Tesco shows how fast plant-based products are becoming a part of daily food culture; there is a potential for growth in the retail market for more plant-based products.
Industry Implications
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Food and Beverage — There is an opportunity for companies in the food and beverage industry to develop plant-based meat alternatives like The Meatless Farm Chicken Burger to cater to consumers' health and environmental concerns.
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Agriculture — As more consumers turn to plant-based meat alternatives, there is a potential for disruption in the agriculture industry as demand for traditional meat products decreases.
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Retail — The growth in plant-based products like The Meatless Farm Chicken Burger presents an opportunity for retailers to expand their offerings and cater to the changing preferences of consumers.
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