WHOLLY GUACAMOLE Brand Launches Ultimate Tailgating Sweepstakes
Grace Mahas — September 15, 2023 — Marketing
References: eatwholly.votigo & prnewswire
As the Division I college football season gets underway, WHOLLY® GUACAMOLE, America's top refrigerated guacamole brand, is turning up the heat. Celebrating National Guacamole Day on Sept. 16, the brand is launching the "Ultimate TailGUACing Tryouts," offering fans a chance to win a grand prize package valued at $10,000, including a year's supply of their favorite guacamole.
The tailgating event will tour three major college campuses: The Ohio State University on Sept. 16, University of Nebraska on Sept. 23, and University of Colorado on Sept. 30. Chris Monahan, brand manager of WHOLLY® products, expressed the brand's commitment to enhancing the game day experience, emphasizing that WHOLLY® GUACAMOLE is essential for hassle-free entertainment.
Fans participating in the tryouts can also register for the national sweepstakes and compete for a $1,000 cash prize in each market. Activities include cornhole, ladder golf, obstacle courses, and more. Attendees can sample WHOLLY® GUACAMOLE products and receive branded merchandise. For those unable to attend, an online participation option is available at the brand's website. The brand also introduces a Snapchat AR lens for an immersive TailGUACing experience. For more details, visit eatwholly.com.
The tailgating event will tour three major college campuses: The Ohio State University on Sept. 16, University of Nebraska on Sept. 23, and University of Colorado on Sept. 30. Chris Monahan, brand manager of WHOLLY® products, expressed the brand's commitment to enhancing the game day experience, emphasizing that WHOLLY® GUACAMOLE is essential for hassle-free entertainment.
Fans participating in the tryouts can also register for the national sweepstakes and compete for a $1,000 cash prize in each market. Activities include cornhole, ladder golf, obstacle courses, and more. Attendees can sample WHOLLY® GUACAMOLE products and receive branded merchandise. For those unable to attend, an online participation option is available at the brand's website. The brand also introduces a Snapchat AR lens for an immersive TailGUACing experience. For more details, visit eatwholly.com.
Trend Themes
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Ultimate Tailguacing Tryouts — The brand is launching a tailgating event with tryouts and a chance to win a $10,000 prize package.
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National Guacamole Day — The brand is celebrating National Guacamole Day on Sept. 16 with special promotions and activities.
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Snapchat AR Lens — The brand is introducing a Snapchat AR lens to provide an immersive TailGUACing experience for fans.
Industry Implications
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Refrigerated Food — The trend presents an opportunity for the refrigerated food industry to create innovative guacamole products for tailgating events.
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Sports Marketing — The trend opens up new possibilities for sports marketing professionals to engage fans through tailgating experiences and promotions.
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Digital Advertising — The introduction of a Snapchat AR lens showcases the potential for digital advertising in enhancing brand experiences.
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